Velveteen Rabbit
Velveteen Rabbit
Just like the Velveteen Rabbit fairytale, our t-shirts become more beautiful the more they're loved. Made from soft, breathable natural fibres like cotton slub, every tee is built to soften with each wash and wear — becoming more comfortable, more textured, more uniquely yours over time.
Our New Zealand brand believes true beauty comes from being worn, not kept for best. From easy round and V-neck everyday tees to elevated basics for layering under blazers, each piece is designed as a wardrobe staple that only gets better with age.
